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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH
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Paper Title: Globalisation, New Media and Youth
Authors Name: Dr. Faizan Haque , Dr. Mohd Kausar Alam , Dr. Izhar Ahmad
Unique Id: IJSDR2308060
Published In: Volume 8 Issue 8, August-2023
Abstract: In this paper, an attempt is made to understand how New Media (Facebook, Instagram, Twitter, WhatsApp, and Snapchat) have impacted the young generation in India. New media is also known as social media is a product of ICT, which is a source of globalisation. Indeed, without modern information technology, globalisation would not be possible. In the era of globalisation, the world has shrunk to a great extent, and access to social media around the world has enhanced and intensified the effects of globalisation. New media refers to all applications and websites or blogs that enable people around the globe to interconnect via the internet, chat, share content, and video call, among many other functions they offer to their users. Some of the most common and widely used new media platforms include Facebook, Twitter, WhatsApp, Snapchat, and many others. It is estimated that almost a quarter of the world’s population is now on Facebook and Instagram. Sociology is the study of human action and interaction. Max Weber and other sociologists also defined sociology as the study of Social action, which means meaningful interaction. Social media create a virtual community and have a meaningful impact on Society and among actors. New media began as an interaction between people using new forms of technology, and the conversations became increasingly public. Marx said that a change in Mode of Production (Technology) would bring about a change in Social relationships, and since a couple of decades, we have been observing how our relationships have changed. New media provides a new platform for human interaction, and it has changed the Social relationship. It has intoxicated the young generation of society to such an extent that they have complete faith in these platforms; therefore, it is also blamed for increasing mental health issues among the youth. The paper is based on information and content gathered through a critical analysis of available related literature. The impact of Social media has been analysed through content analysis, and beside that, we have also interviewed youth who are more active on Social media.
Keywords: globalisation, new media, young generation, society
Cite Article: "Globalisation, New Media and Youth", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 8, page no.422 - 426, August-2023, Available :http://www.ijsdr.org/papers/IJSDR2308060.pdf
Downloads: 000338720
Publication Details: Published Paper ID: IJSDR2308060
Registration ID:208212
Published In: Volume 8 Issue 8, August-2023
DOI (Digital Object Identifier):
Page No: 422 - 426
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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