INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15
THE IMPACT OF ELECTRONIC BANKING SERVICE QUALITY ON CUSTOMER SATISFACTION IN SRI LANKA: A CASE STUDY OF HATTON NATIONAL BANK PLC IN KURUNEGALA CITY
Authors Name:
J.M. Erandathi Chathurika Jayasekara
, M. Chethana Nadeeshani Francis
Unique Id:
IJSDR2308158
Published In:
Volume 8 Issue 8, August-2023
Abstract:
In recent past e-banking in Sri Lanka has been acquired an incremental growth. In addition, impotency of customer satisfaction of e-banking service quality has been very important. Investigating how quality of e-banking service impacts customer satisfaction, measure level of customer satisfaction and identify most influential e-banking service quality dimension to satisfy customers of Hatton National Bank in Kurunegala City, Sri Lanka are the objectives of this study. The SERVQUAL model is used as the dimensions of e-banking service quality. Primary data is collected through a structured questionnaire distributed to 75 respondents. Responses of survey were statistically analyzed with frequency analysis, correlation analysis and regression analysis by using SPSS software. Findings show that service quality dimensions (i.e., Reliability, Responsiveness, Assurance, Tangibility and Empathy) have positive and significant impact on customer satisfaction in Hatton National Bank, Sri Lanka.
"THE IMPACT OF ELECTRONIC BANKING SERVICE QUALITY ON CUSTOMER SATISFACTION IN SRI LANKA: A CASE STUDY OF HATTON NATIONAL BANK PLC IN KURUNEGALA CITY", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 8, page no.1063 - 1092, August-2023, Available :http://www.ijsdr.org/papers/IJSDR2308158.pdf
Downloads:
000338721
Publication Details:
Published Paper ID: IJSDR2308158
Registration ID:208247
Published In: Volume 8 Issue 8, August-2023
DOI (Digital Object Identifier):
Page No: 1063 - 1092
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631
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