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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | MARKETING STRATEGIES FOR THE TOURISM AND HOSPITALITY SECTOR DURING AND AFTER COVID-19 |
| Authors Name: | Navneet Kaur |
| Unique Id: | IJSDR2308182 |
| Published In: | Volume 8 Issue 8, August-2023 |
| Abstract: | The hospitality and tourism sector is one of the biggest service sectors around the world contributing $8.9 trillion to the global economy. In India, the Indian government takes initiatives to promote the hospitality and tourism sector which helps in the growth of the economy. Communication strategies and techniques are used by the tourism sector to promote areas and destinations. Accommodations, transportation, travel agencies, airlines, food beverages, etc. all services are included in the hospitality sectors. Every sector uses marketing strategy for the economic growth of the country, many marketing strategies have been implemented by hotel industries to fulfill consumers’ needs and provide satisfaction and enhance their experience during their trip. The COVID-19 health crisis has disrupted all sectors, the hospitality sector is one of the most affected sectors by this pandemic. The COVID-19 pandemic has raised issues related to hygiene food and cleanliness and safety standards. In this chapter, we shall discuss the initiatives taken by the government and marketing strategies that can adapt by hotel businesses after the pandemic to revive and boost the sector’s growth. Digital marketing makes the hotel industry more successful with the use of mobile and the internet. The technologies and AI applications like- chatbots, virtual assistants, facial and voice recognition systems, etc. are major concerning applications for hotels that affect economic growth and also help to satisfy consumers’ needs. AI is used by hoteliers to maintain social distancing and a safe environment for consumers and provide quick services to consumers. So, now in the present scenario, in the hospitality industry, AI is helping a lot and also contributing to fulfilling consumers’ desires. |
| Keywords: | Hospitality and tourism, marketing strategies, tourism crisis, and Covid- 19. |
| Cite Article: | "MARKETING STRATEGIES FOR THE TOURISM AND HOSPITALITY SECTOR DURING AND AFTER COVID-19", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 8, page no.1243 - 1248, August-2023, Available :http://www.ijsdr.org/papers/IJSDR2308182.pdf |
| Downloads: | 000338720 |
| Publication Details: | Published Paper ID: IJSDR2308182 Registration ID:208388 Published In: Volume 8 Issue 8, August-2023 DOI (Digital Object Identifier): Page No: 1243 - 1248 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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