|
INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
Imp Links for Author
Imp Links for Reviewer
Research Area
Subscribe IJSDR
Visitor Counter
Copyright Infringement Claims
Indexing Partner
|
Published Paper Details
|
|
| Paper Title: | From Print to Pixels: The Dynamic Relationship Between Regional Language Newspapers, Social Media, and Readership in India |
| Authors Name: | Dr Rusha Mudgal , Dr Pooja Rana |
| Unique Id: | IJSDR2311002 |
| Published In: | Volume 8 Issue 11, November-2023 |
| Abstract: | The rapid growth of social media and digital technology has significantly impacted the newspaper industry worldwide, including India. This systematic literature review explores the role of regional language newspapers and social media in sustaining the relevance and readership of print newspapers in India. The study delves into existing research published up to April 2023 to provide a comprehensive understanding of the dynamic relationship between print newspapers and the digital landscape. Researchers employed systematic literature review using PRISMA for Preferred Reporting Items for Systematic Reviews and Meta-Analyses. The systematic review was further enhanced by making use AI powered software ‘Elicit’ for meticulous scrutiny, extracting data and synthesising the results. The review commenced by examining the historical context and evolution of regional language newspapers in India, considering their cultural significance and impact on local communities. Furthermore, it explored the challenges posed by the advent of social media and digital platforms, which have altered the information consumption habits of the populace. The analysis encompasses the various strategies employed by regional language newspapers to adapt to the changing media landscape and embrace digitalization. These strategies include content diversification, multi-platform distribution, and innovative marketing approaches to attract a broader readership while catering to the unique preferences of local audiences. Additionally, the study evaluates the influence of social media on news dissemination and audience engagement. It scrutinizes the symbiotic relationship between newspapers and social media platforms, highlighting how the former have leveraged the latter to extend their reach and foster interactive communication with readers. The review also underscores the challenges faced by print newspapers in sustaining their credibility amidst the rise of misinformation and fake news on social media. It discusses the efforts made by newspapers to distinguish themselves as reliable sources of information and maintain the public's trust. The findings from this literature review contribute to a comprehensive understanding of the multifaceted role of regional language newspapers and social media in the sustenance of newspapers in India. By identifying successful strategies and potential pitfalls, the research offers valuable insights to stakeholders in the media industry, guiding them in navigating the evolving landscape and ensuring the continued viability of newspapers in the digital age. Ultimately, this study serves as a foundational reference for further research and initiatives aimed at preserving the diverse and vibrant media ecosystem in India. |
| Keywords: | Regional language newspapers, Digital Media, Social Media, Media industry, digitalization, content diversification, multi-platform distribution, Print Newspaper, News Consumption, Artificial Intelligence, AI |
| Cite Article: | "From Print to Pixels: The Dynamic Relationship Between Regional Language Newspapers, Social Media, and Readership in India", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 11, page no.5 - 14, November-2023, Available :http://www.ijsdr.org/papers/IJSDR2311002.pdf |
| Downloads: | 000338719 |
| Publication Details: | Published Paper ID: IJSDR2311002 Registration ID:208902 Published In: Volume 8 Issue 11, November-2023 DOI (Digital Object Identifier): https://doi.org/10.5281/zenodo.10446315 Page No: 5 - 14 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijsdr.org
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | DOAJ : Directory of Open Access Journals |
| DRJI | Index Copernicus International | Scribd | DocStoc |
Track Paper
Important Links
Conference Proposal
ISSN
 |
 |
DOI (A digital object identifier)
  Providing A digital object identifier by DOI How to GET DOI and Hard Copy Related |
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
 |
 |
 |
Social Media
Indexing Partner |
|||
| Copyright © 2024 - All Rights Reserved - IJSDR | |||
Facebook Twitter Instagram LinkedIn