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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | ATTITUDE OF TOURIST TOWARDS TOURISM MARKETING IN KERALA |
| Authors Name: | DR. ALDRIN JOSEPH , Ms. DEEPTHI LAIJU , Ms. DHANLAKSHMI MENON |
| Unique Id: | IJSDR2311036 |
| Published In: | Volume 8 Issue 11, November-2023 |
| Abstract: | The travel tradition of India, motivated by trade and religion, is the oldest in the world dating back to the pre-Vedic Indus valley civilisation of Mohenjo-Daro. The emissaries of Emperor Asoka travelled with the message of Buddhism to Srilanka and East and West Asia, two and a half centuries before Christ. The demand profiles and travel habits of potential visitors have not received attention; hence it has become difficult to assess the perceptions and satisfaction levels of visitors. In order to give more infrastructural facilities to the international tourists, the Government of India has selected, very prominent tourist centres and given them the status of international tourism centre. These centre’s include beaches, hill resorts, ancient temples, historical monuments, wild life sanctuaries and the like. Moreover, marketing of tourism aims at satisfying all the wants and needs of foreign and domestic tourists. Marketing of tourism also aims at satisfying present tourists, creation of prospective tourists and development of tourism infrastructure with a maximum effectiveness at low cost |
| Keywords: | Tourism Marketing, Potential visitors, Tourism infrastructure |
| Cite Article: | "ATTITUDE OF TOURIST TOWARDS TOURISM MARKETING IN KERALA", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 11, page no.258 - 263, November-2023, Available :http://www.ijsdr.org/papers/IJSDR2311036.pdf |
| Downloads: | 000338719 |
| Publication Details: | Published Paper ID: IJSDR2311036 Registration ID:209013 Published In: Volume 8 Issue 11, November-2023 DOI (Digital Object Identifier): Page No: 258 - 263 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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