A STUDY ON CUSTOMERS PERCEPTION OF SBI YONO APP AMONG SBI BANK ACCOUNT HOLDERS
E- Banking services, Information technology, Mobile application, Network system
The development of communication and information technologies has encouraged the emergence of new distribution channels that have enhanced the options available to banking businesses for building relationships with its customers. Now a day’s networking system plays a crucial role in banking sector in India. Changes are increased day to day in technology world and which leads to improve e-banking services. Traditional branch model of bank is now changing into new form of E-banking services. State Bank of India presented “YONO” Mobile banking application and this provides anywhere, anytime, online access to accounts for State Bank’s Retail and Corporate customers. This study is focused on factors influences the use of YONO mobile application in Mandya District. The main objective of this study to identify the perception of account holders of SBI on ‘YONO’ Mobile application in Mandya district. The study is based on both primary and secondary data. The primary data have been collected through structured questionnaire from 140 respondents from State Bank of India’s customer in Mandya district only. Secondary data collected from various websites, journals, books, and articles etc…The collected data is analyzed with the help of statistical tools like Average, Mean and standard deviation are used. The study concluded that most of the account holders are aware about YONO mobile application and save time, 24/7 access are the factors mostly influences them to use it.
"A STUDY ON CUSTOMERS PERCEPTION OF SBI YONO APP AMONG SBI BANK ACCOUNT HOLDERS", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.8, Issue 12, page no.790 - 800, December-2023, Available :https://ijsdr.org/papers/IJSDR2312102.pdf
Volume 8
Issue 12,
December-2023
Pages : 790 - 800
Paper Reg. ID: IJSDR_209646
Published Paper Id: IJSDR2312102
Downloads: 000347818
Research Area: Commerce
Country: MANDYA, Karnataka, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
