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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Study of data science in Online Behavioural Advertising |
| Authors Name: | Neha Sureshchandra Maurya |
| Unique Id: | IJSDR2401005 |
| Published In: | Volume 9 Issue 1, January-2024 |
| Abstract: | Abstract - Since the COVID-19 pandemic spread, social media has become an increasingly important element of people's life. Online activity in the digital domain has expanded considerably, showing a higher reliance on social media platforms for communication in both personal and professional situations. Coronavirus has a global impact on e-commerce and hence transformed the nature of business. Despite the Covid-19 issue and economic slowdown, the Indian e-commerce industry exhibited an upward trend after the lockdown, registering a 17% increase in the order volume as of June 2020, when compared to the pre-lockdown period, which continues after the post lockdown period as well. [1] As a result, advertisers took the time to rethink their methods in order to develop the perfect commercials and reassess who their target audience was. The outbreak proved to be the ideal time for this, given how markets and algorithms are constantly shifting, particularly while individuals are stuck at home. Companies began looking for ways to attract buyers for their products utilizing data science methodologies in order to enhance their revenue. We are consolidating our results on how advertisers use data science methodology to acquire customers and the influence on them. |
| Keywords: | Data science, advertisement, online behavioural advertisement, process model, marketing, behavioural targeting |
| Cite Article: | "Study of data science in Online Behavioural Advertising", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.9, Issue 1, page no.36 - 40, January-2024, Available :http://www.ijsdr.org/papers/IJSDR2401005.pdf |
| Downloads: | 000338719 |
| Publication Details: | Published Paper ID: IJSDR2401005 Registration ID:209740 Published In: Volume 9 Issue 1, January-2024 DOI (Digital Object Identifier): Page No: 36 - 40 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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