Sports Marketing: A Critical Analysis on its Nature

R.Vidhya

Sports, Sports Marketing, Promotion, Profitable

Sports marketing has established itself over the last three decades not only as a very special form of marketing but also as an own subject of research. However, it is quite surprising that nature of sports marketing is relatively unknown as different definition of sports marketing indicate. Indeed, a generally accepted definition does not exist to date and opinions about the nature of sports marketing differ widely. This paper examines the nature of sports marketing and therefore seeks to contribute to the on-going discussion as to whether sports marketing are any different from principal marketing or just a modified version. It starts with a discussion of three different definitions of sports marketing. Then the unique characteristics and features of sports and sports marketing are described followed by implications for sporting organisations, companies involved in sports marketing and sports marketing academics. This paper concludes with a summarizing concept of sports marketing that illustrates the critical analysis on the nature of sports marketing both verbally and graphically.

Published Paper   E-Certificate

"Sports Marketing: A Critical Analysis on its Nature", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.9, Issue 2, page no.723 - 727, February-2024, Available :https://ijsdr.org/papers/IJSDR2402110.pdf

Volume 9 Issue 2, February-2024

Pages : 723 - 727

Paper Reg. ID: IJSDR_210194

Published Paper Id: IJSDR2402110

Downloads: 000347308

Research Area: Commerce

Country: TIRUVANNAMALAI, TAMILNADU, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2402110

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2402110

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition