INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15
Sports Marketing: A Critical Analysis on its Nature
Authors Name:
R.Vidhya
Unique Id:
IJSDR2402110
Published In:
Volume 9 Issue 2, February-2024
Abstract:
Sports marketing has established itself over the last three decades not only as a very special form of marketing but also as an own subject of research. However, it is quite surprising that nature of sports marketing is relatively unknown as different definition of sports marketing indicate. Indeed, a generally accepted definition does not exist to date and opinions about the nature of sports marketing differ widely. This paper examines the nature of sports marketing and therefore seeks to contribute to the on-going discussion as to whether sports marketing are any different from principal marketing or just a modified version. It starts with a discussion of three different definitions of sports marketing. Then the unique characteristics and features of sports and sports marketing are described followed by implications for sporting organisations, companies involved in sports marketing and sports marketing academics. This paper concludes with a summarizing concept of sports marketing that illustrates the critical analysis on the nature of sports marketing both verbally and graphically.
Keywords:
Sports, Sports Marketing, Promotion, Profitable
Cite Article:
"Sports Marketing: A Critical Analysis on its Nature", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.9, Issue 2, page no.723 - 727, February-2024, Available :http://www.ijsdr.org/papers/IJSDR2402110.pdf
Downloads:
000338719
Publication Details:
Published Paper ID: IJSDR2402110
Registration ID:210194
Published In: Volume 9 Issue 2, February-2024
DOI (Digital Object Identifier):
Page No: 723 - 727
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631
Facebook Twitter Instagram LinkedIn