A NEW LOOK OF ARITIFICIAL INTELLEGENCE: IT IS A STRATEGIC NECESSARY FOR VILLAGE INDUSRTIES IN THE CONTEXT OF SURVIVAL AND GROWTH. AN EMPERICAL STUDY
ARUP BANERJEE
, SHAON GHOSH
Artificial Intelligence, village industries, growing migration, huge costs, Hesitations, smart phones
The study intends to explore the adoption of Artificial Intelligence (AI) technologies in the context of the survival and expansion of rural village industries, which are essentially referred to as the un-organized sectors of the economy and consists of tiny, cottage and very small industries. According to a recent report, the sectors rank lower when it comes to contract work in rural areas due to outdated and obsolete technology which still exists in these sectors. The sector does not have wide consumer preferences and they are limited to selling commodities at low prices. As a result, these industries provide extremely low wages, which contributes to the growing migration of people from West Bengal's rural districts to urban centers—basically, to developed metropolises or other states—in quest of better opportunities. In this perspective, the use of AI in the village industries may be seen as the sectors’ main strategic growth path. In fact, there is a dearth of academic materials on the adoption of AI in village industries. When Artificial Intelligence in business is a topic of attention worldwide today, West Bengal villages continue have serious concern about it. The study basically aims to answer the research questions, “What are the major barriers of AI adoption in the village industries in the landscape of West Bengal region.” Collection of primary data was done from 40 respondents, comprising with owners, managers and employees, operating in different village industries in West Bengal. The Mix qualitative questionnaire was used as survey instruments. The survey results showed that a significant portion of the owners who responded expressed little interest in using AI in their respective business at this time, primarily because of the high adoption costs along with hesitations of implementing it. Surprisingly, though, they also employ AI in other contexts for example, sending messages to friends via facebook or What’s app, watching movies in You Tube, booking commodities at Flipkart, Amazon through their smart phones. The study due to constraint of time and sizes of samples, the authors had to concentrate only within the West Bengal region. Therefore, the generalization of the result should be done with care. This study also indicates some useful suggestions and recommendations for further research.
"A NEW LOOK OF ARITIFICIAL INTELLEGENCE: IT IS A STRATEGIC NECESSARY FOR VILLAGE INDUSRTIES IN THE CONTEXT OF SURVIVAL AND GROWTH. AN EMPERICAL STUDY", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.9, Issue 2, page no.771 - 791, February-2024, Available :https://ijsdr.org/papers/IJSDR2402115.pdf
Volume 9
Issue 2,
February-2024
Pages : 771 - 791
Paper Reg. ID: IJSDR_210221
Published Paper Id: IJSDR2402115
Downloads: 000347283
Research Area: Management
Country: -, -, India
DOI: https://doi.org/10.5281/zenodo.11256836
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
