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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | A Study on Impact of Hyperlocal Strategy on Retailers with Special Reference to Coimbatore City |
| Authors Name: | Dr. V. M. Tharaka Rani , Mr. S. Hariharan , Ms. K. Kousikasri |
| Unique Id: | IJSDR2404109 |
| Published In: | Volume 9 Issue 4, April-2024 |
| Abstract: | This study explores the impact of hyperlocal strategy on retailers, a topic of growing importance in the face of rapid technological advancement and changing consumer preferences. The research investigates various dimensions of hyperlocal strategy implementation among retailers, including its influence on consumer behavior, operational efficiency, supply chain management, and digital integration. the study also identifies challenges such as the need for significant investment in technology and data analytics, the complexity of managing localized supply chains, and the difficulty of scaling hyperlocal operations without diluting the personalized customer experience. |
| Keywords: | Hyperlocal strategy, Retail industry, Location-based marketing, Sales performance |
| Cite Article: | "A Study on Impact of Hyperlocal Strategy on Retailers with Special Reference to Coimbatore City", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.9, Issue 4, page no.781 - 786, April-2024, Available :http://www.ijsdr.org/papers/IJSDR2404109.pdf |
| Downloads: | 000338171 |
| Publication Details: | Published Paper ID: IJSDR2404109 Registration ID:210824 Published In: Volume 9 Issue 4, April-2024 DOI (Digital Object Identifier): Page No: 781 - 786 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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