Measuring Audience Engagement: Analyzing the Effectiveness of Digital Media Strategies

Dr. Sunita Sharma

Audience Engagement, Digital Media Strategy, User Behavior, Online Marketing, Content Marketing, Social Media Analytics.

In the digital age, audience engagement has become a crucial metric for evaluating the success of media strategies. This research paper explores how different digital media strategies—such as content type, posting frequency, platform selection, and interactivity—impact user engagement across various demographics. Using a structured questionnaire, data was collected from 250 respondents, representing a diverse group in terms of age, gender, education, and profession. The study uses quantitative analysis to assess which strategies are most effective in driving likes, shares, comments, and time spent on content. The results reveal a strong correlation between personalized content, video-based posts, and consistent posting schedules with higher engagement levels. This research provides actionable insights for marketers, content creators, and digital media strategists aiming to optimize audience connection and retention in a competitive digital landscape.

Published Paper   E-Certificate

"Measuring Audience Engagement: Analyzing the Effectiveness of Digital Media Strategies", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.10, Issue 9, page no.b122-b145, September-2025, Available :https://ijsdr.org/papers/IJSDR2509119.pdf

Volume 10 Issue 9, September-2025

Pages : b122-b145

Paper Reg. ID: IJSDR_304975

Published Paper Id: IJSDR2509119

Downloads: 00070

Research Area: Social Science All

Country: Jaipur, Rajasthan, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2509119

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2509119

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition