TRUST ASSESSMENT IN ONLINE SOCIAL NETWORKS

Sreedhar Reddy , Saipriya Bethi , Muni Sekhar Velpuru , Ramesh Karnati

Trust Assessment, Online Social networks, Three-valued Subjective Logic, Trust Model

Assessing trust in Online Social Networks (OSN) is critical for many applications such as online marketing and network security. However, it is a challenging problem due to the difficulties of dealing with complex social network structures and making accurate assessment in these structures. To meet these challenges, we model confidence by proposing a three- valued subjective logic model (3VSL). 3VSL correctly formulates the uncertainties present in confidence, and is thus able to compute confidence in arbitrary graphs. We have theoretically demonstrated the ability of 3VSL on the basis of a Dirichlet- Categorical (DC) distribution and its validity in arbitrary OSN topologies. Based on the 3VSL model, we also design the Trust Assessment (AT) algorithm to accurately calculate the trust between any connected OSN users. We validate 3VSL against two real-world OSN data sets: Advogato and Pretty Good Privacy (PGP). Experimental results indicate that 3VSL can accurately model trust between any pair of indirectly connected Advoga to and PGP users.

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"TRUST ASSESSMENT IN ONLINE SOCIAL NETWORKS", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.7, Issue 9, page no.732 - 735, September-2022, Available :https://ijsdr.org/papers/IJSDR2209114.pdf

Volume 7 Issue 9, September-2022

Pages : 732 - 735

Paper Reg. ID: IJSDR_201582

Published Paper Id: IJSDR2209114

Downloads: 000347680

Research Area: Computer Engineering 

Country: KACHARAM, SHAMSHABAD, HYDERABAD, TELENGANA, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2209114

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2209114

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition